"The Bottom of the Sea" is, originally, the Arabic name for Bikini Bottom, the fictional city located at the bottom of the ocean where SpongeBob and his friends live in the famous cartoon. But in recent days, it became a trend on social media, was then attacked by the government-controlled media, and was subsequently criminalized by the Ministry of the Interior. But how did all this start?
It all started with a Facebook group called “Complaints from the Residents of Qa’ al-Hamour.” The idea is simple: people treat Qa’ al-Hamour as if it were an Egyptian city, so everyone contributes to creating satirical posts about the problems of daily life—but through a symbolic lens drawn from Qa’ al-Hamour, as if SpongeBob and his neighbors were the residents.
At first, the group was lighthearted and had no direct political significance; rather, it served as a space for nostalgia for childhood and the creation of new comics, as well as a way to vent about life’s pressures. But suddenly, the group became a safe, symbolic haven for many to vent and discuss their life problems, causing its membership to jump from the hundreds to the thousands, then to hundreds of thousands, before surpassing 1.5 million in just a few days.
This rapid spread can be attributed to the revival of a well-known aspect of “Egyptian culture”: the escape from security repression and censorship by resorting to imagination and symbolism as a mask. There are many historical examples of this, such as the emergence of the character “Juha” during the Mamluk era, and pages like “Asahibi” after the January Revolution and “If Only There Were Borders” after the 2013 coup.
However, just a few hours after this post went viral, numerous comments appeared on the pages of the Authority’s committees and its media representatives, accusing the group of being a Muslim Brotherhood conspiracy aimed at undermining the state’s prestige and bringing about its downfall. This led the Ministry of the Interior to arrest a number of the group’s administrators or summon them for questioning, while simultaneously suspending the group’s activities.
But why is the government afraid of this group? Is it just a matter of using satire and humor as a cover, or are there other factors at play?
Yes, satire exposes the contradictions within the system, but we must be aware that it alone cannot change the economic or political structure. Consequently, the regime may allow its policies to be mocked on certain personal social media pages, or even tolerate a certain degree of sarcastic commentary on news stories published by its own media as a form of venting, but it will never permit collective discussion that could give rise to organized leadership.
The Egyptian regime never tolerates organization, nor does it ever tolerate satire becoming a platform for fostering collective awareness—and, consequently, collective action. And this is precisely why the group was shut down and why security forces intervened; the reason is not the satire or the political commentary so much as the fact that the group had become a platform for collective and community interaction and discussion—in a satirical and indirect manner—about the concerns and problems of Egyptians.
The threat posed by “Qaa al-Hamour” to Egyptian security lay not only in turning the joke into a political language, but also in transforming it into a common language shared by a vast number of Egyptians. The goal is not so much to ban the “joke” as it is to prevent it from becoming a shared language capable of fostering collective awareness, collective action, and safe spaces beyond the reach of the authorities’ repression and their ability to stifle it.
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